As we rush to finish our Christmas shopping, many of us may turn to the convenience of department stores and big retailers. But this year, consider changing tact by supporting small businesses who have been hit hard by the pandemic and related lockdowns and other interruptions. Here are five easy ways to spread the festive cheer to your local business owners.
Do some of your Christmas shopping at small locally owned businesses. It doesn’t have to be an all-or-nothing approach as simply swapping a few big-name brands for something local can make a difference. While they may not be able to compete with larger retailers on price, the extra cost will go a long way in supporting owners and boosting the local economy.
If you’re going away this Christmas, spend time – and money – at small businesses in the area you’re visiting. Plan a day of enjoying local delicacies at eateries, exploring gift shops, and visiting tourist attractions. If you’re staying at home, be a tourist in your own suburb or city, and explore where you live.
Shopping local and spending money isn’t the only way to support small businesses. Write a review on Google, like and follow their pages on social media, and tell others about your experience. Word of mouth is a great way to promote a business.
Connect with local businesses at local events, such as farmers markets, flea markets, and street fairs. They offer a change of scenery from your regular shopping centre and are a great way to meet owners. You might even nab some fresh produce or unique goods that you can’t find anywhere else.
Finally, be kind to local business owners who have been doing it tough. Remember that they can’t always do what big retailers can, like offer free shipping. When leaving feedback, consider the impact it can have on a business's reputation.
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As small business owners, we appreciate the support of all our clients, and we look forward to serving you in the new year. Have a wonderful Christmas.
